Keepwright
Notebook.
Longer reads from Keepwright. The studio voice with room to breathe — on pricing, on craft, on what we won’t build, and the boring maths behind why one-time prices work for a small studio.
Latest
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How we test reliability.
Every mileage tracker claims to be accurate. Almost none tell you how they checked. Here’s our capture-acceptance test — and what our first real-world drive actually measured (within ~1% of the odometer, openly hedged).
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The real maths.
A typical subscription mileage tracker bills around £85 a year. Five years of that is £425. The Keepwright pitch is what happens when that number is one-time, paid once, and the bill never comes again.
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Why pay-once works at our scale.
Every subscription-business person asks the same polite question when they see the Keepwright price. The honest answer is in three parts: overhead, durability, and distribution-not-retention.
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What we won’t build.
The list of things Keepwright has decided against is shorter than the list of things we’d like to build. Both lists matter equally. Saying no to the wrong work is how a small studio ships the right work.
What the Notebook isn’t
This isn’t a newsletter you sign up for. It isn’t a content-marketing funnel. It’s the studio thinking out loud where you can read it — the same way you can read our Companies House record or our Privacy Policy. If something here is wrong, that’s a bug we’d like to fix.
There’s no email field, no comment section, no analytics watching how far you scroll. If a piece resonates, the best response is to try the calculator or wait for the app.