Keepwright
Notebook.
Longer reads from Keepwright. The studio voice with room to breathe — on pricing, on craft, on what we won’t build, and the boring maths behind why one-time prices work for a small studio.
Latest
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Buy once, keep forever.
Everything became a subscription. Here’s a plain buyer’s test for whether a monthly fee is fair or you’re just paying rent for something you should own — and where a simple utility really lands.
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How I claim my business mileage.
I always logged the big trips. It was the local 15-mile client runs I never bothered with — and they were quietly worth ~£500 a year. Here’s how I claim it now, sole trader or through your own company — and the fix that finally stuck.
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How to choose a UK mileage tracker app.
Search for the best UK mileage tracker and you get a dozen pay-to-rank listicles. Here’s the honest version — the six things that actually matter, so you can judge any app for yourself.
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How to estimate your yearly mileage.
Ask someone who drives for work how far they go in a year and you get a shrug, then a guess that runs low. Here’s how to count it properly — and the part most people get wrong about claiming it.
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What every mileage app asks for.
Install a typical mileage tracker and the first five minutes are a queue of asks — an account, an email, a phone number, permission to follow you across other apps. Here’s the much shorter one ours asks for.
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How we test reliability.
Every mileage tracker claims to be accurate. Almost none tell you how they checked. Here’s our capture-acceptance test — and what our first real-world drive actually measured.
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The real maths.
A typical subscription mileage tracker bills around £85 a year. Five years of that is £425. The Keepwright pitch is what happens when that number is one-time, and the bill never comes again.
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Why pay-once works at our scale.
Every subscription-business person asks the same polite question when they see the Keepwright price. The honest answer is in three parts: overhead, durability, and distribution-not-retention.
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What we won’t build.
The list of things Keepwright has decided against is shorter than the list of things we’d like to build. Both lists matter equally. Saying no to the wrong work is how a small studio ships the right work.
What the Notebook isn’t
This isn’t a newsletter you sign up for. It isn’t a content-marketing funnel. It’s the studio thinking out loud where you can read it — the same way you can read our Companies House record or our Privacy Policy. If something here is wrong, that’s a bug we’d like to fix.
There’s no email field, no comment section, no analytics watching how far you scroll. If a piece resonates, the best response is to try the calculator or wait for the app.