Who we are

A quieter way to buy software.

Keepwright makes mobile utility apps you buy once and keep. No subscriptions, no ads, no accounts, no data harvesting. Built in the UK; designed for the world.

Why this exists

Almost every useful mobile app is now a subscription. Mileage trackers. Sailing logbooks. Reference apps. Calculators. The same modest tool you might have bought outright a decade ago, you now rent.

For a meaningful slice of people, that's just annoying. They want to pay once, own the tool, and never see a billing page again. Keepwright exists for that slice.

The trade-off is that we are deliberately small. We don't try to be everything. We pick a thing that's currently a hundred-pound-a-year subscription, build a private offline version, and charge once.

What we make

Single-purpose
One app, one job, done well. No bundles, no upsells, no "premium" features added after you've paid.
Pay once
A single in-app purchase. Yours to keep. No renewals, no cancellation flow, no dark patterns.
Private by design
Apps work offline. Your data stays on your phone. If you want to back it up, you back it up to your cloud — we never see the key.
Cross-platform
Every app ships on iOS and Android the same day, built from one codebase.
UK-built, multi-country aware
We're a UK studio, but our apps are designed for users in the UK, US, Canada, Australia, EU and beyond — the right rate, the right format, the right rules per country.
Lossless export
Your data is yours. Every app exports to standard formats (PDF, CSV) so you can leave any time.

What we won't do

To stay honest, here's what Keepwright will never become:

A subscription business
One-time purchase is the model. If we can't make an app work as pay-once, we don't ship it.
Free-with-ads
Ads are surveillance. We don't carry them.
A cross-app account system
No "Sign in with Keepwright". Each app is independent.
A two-sided marketplace
We build tools, not platforms.
A behaviour-analytics shop
No Mixpanel, no Amplitude, no Firebase Analytics. We use Sentry for crash reports only, with PII stripped.
A pivot to "the cloud"
If we ever introduce optional cloud features, the trade-offs are made plain and the offline path stays first-class.

The founder

Keepwright is run by Alpesh Patel — a UK software founder who got tired of paying yearly for tools he used monthly, and got curious about whether a small, focused studio could ship a portfolio of pay-once utilities without the venture-backed treadmill.

Each app is built with AI-assisted development on a Mac, shipped to Apple’s App Store and Google Play. Small overhead. Small prices. Small promises.

You can check us

We’re a real UK company. The public record lives at Companies House and you can read it any time:

Keepwright Limited UK Companies House · company no. 17244061
View public record →

How we measure it

We measure Keepwright by three numbers:

How many people we help
One-time purchases. That's the headline.
How few people regret it
Refund rates. Low refund rate = the app does what we said it does.
How long apps stay supported
OS-update reliability. Pay-once means we still update for new iOS/Android versions — for years.

We don't measure: daily active users, engagement minutes, time-in-app, ad-impression eCPM, or any other metric whose growth depends on your attention being captured.